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Skin

Skin is a format that allows Advertisers with the exclusive sponsorship of the page, placed in the background of the header, which grants a strong visual impact, and is ideal when high visibility is required.

  • Size

    MF - IO - MFF 1920x1200px - Max 150kb

  • File format

    HTML5, GIF, JPEG

  • Ad-Serving

    Third-party elements and Google DFP compatible tracking links.

Masthead

Masthead is a large format, located between the site header and body of the page. It is the ideal solution to convey creativities of great impact.

  • Size

    1000x250 px - Max 120kb

  • File format

    HTML5, GIF, JPEG

  • Ad-Serving

    Third-party elements and Google DFP compatible tracking links.

FAKE SKIN

A versatile format available in 3 different measures, which makes it compatible with all type of screens. It remains always visible, even when the user scrolls the page, ensuring perfect Viewability.

  • Size

    300x600 - 160x600 - 120x600 (x2 column).
    Max 70kb for column
    Note: if it is not possible to provide all sizes, 120x600 shoudl be preferred because it easily fits on every screen.

  • File format

    HTML5, GIF, JPEG

  • Ad-Serving

    Third-party elements and Google DFP compatible tracking links.

Medium Rectangle & Half Page

The Medium Rectangle and the Half Page are two of the most popular formats due to their versatile shape, which allows to run smoothly every creative subject. The Medium Rectangle, also called Box or MPU, works either on Desktop and Mobile devices. They both support rich media and run as video banner.

  • Size

    300x250 px - Max 50Kb - 300x600 - Max 80kb

  • File format

    HTML5, GIF, JPEG

  • Ad-Serving

    Third-party elements and Google DFP compatible tracking links.

Mobile Leaderboard

Also known as 320x50, it is one the best performing mobile formats, despite its small size. It can be scheduled individually (Header of Footer) or in a Header + Footer lockout. It remains always visible above or below the screen, ensuring excellent Viewability.

  • Size

    320x50 px - Max 30kb

  • File format

    HTML5, GIF, JPEG

  • Ad-Serving

    Third-party elements and Google DFP compatible tracking links.

Video Pre-Roll

The Pre-roll is a very engaging format, played before an editorial content. It also allows television advertising campaigns to be broadcasted on our website.

  • File size

    Resolution Preferred > 320p - Max 10Mb

  • File format

    MP3, MP4, VAST 2.0/3.0, VPAID JS

  • Video specifications

    Audio/Video codecs: All Standard Codecs - Length: Max 30"

Intext Video

L'Intext è un formato video contestuale: posizionato all’interno della pagina contenente l’articolo, inizia solo quando l'utente sta visualizzando la porzione di pagina in cui viene pubblicato e viene sospeso con lo scroll. Il formato si adatta automaticamente allo schermo del dispositivo su cui compare.

  • Size

    640x480 px

  • File format

    MP3, MP4, VAST 2.0/3.0, VPAID JS

  • Video Requirements

    File size: Maximum 10MB - Audio/Video codecs: All Standard Codecs - Resolution: Preferred > 320p

VIP

VIP (Video In Picture) is a high-impact format: an overlay video that opens at the bottom right of the screen. Thanks to its Branding effect, it is an ideal extension of TV campaigns. Skippable, Audio On.

VIP Desktop VIP Desktop
  • Size

    640x480 px

  • File format

    MP3, MP4, VAST 2.0/3.0, VPAID JS

  • Video Requirements

    File size: Maximum 10MB - Audio/Video codecs: All Standard Codecs - Resolution: Preferred > 320p